The Story Behind GOLD CLUB by Shannon Hudson

GOLD CLUB by Shannon Hudson was created out of a need for jewelry that works as hard as you do—something beautiful, durable, and made to move with you.

As a former D1 competitive tennis player turned entrepreneur, mom of two, and everyday hustler, I found myself constantly swapping out broken jewelry—or skipping it altogether—because it couldn’t handle the pace of my life. Affordable pieces would tarnish, bend or break. Higher end pieces felt out or place in the gym or on the court or around my club.

So I started making my own.

I began sourcing gold-filled beads, natural gemstones, and 14k elements that I could wear all day—to a tennis lesson or a pickleball tournament, to the gym, to a board meeting, to a night out and even to bed. I wanted pieces that were strong and luxurious yet wearable, and timeless without trying too hard or being out of place. Jewelry that moves with me, not against me.

At first, I made it just for myself because I wanted to love what I wore every day. But as the compliments came in and the requests followed, I realized I wasn’t the only one craving jewelry that felt good, looked beautiful, and actually kept up. I created something I genuinely loved, and it brought me so much joy to share with my friends, and eventually, with the world.

There’s something incredibly fulfilling about watching your imagination come to life. Building this brand from the ground up has been one of the most energizing, joyful experiences of my life. Every design session, every sample, every late-night brainstorm—it’s a reflection of my heart and creativity poured into something real and lasting.

So, I named it GOLD CLUB because it’s more than jewelry—it’s a lifestyle. It’s for the women who show up early and stay late. Who cheer from the sidelines and crush it in the boardroom. Who sweat, parent, lift, host, laugh, and move through life with intention and style.

Every bracelet in my collection is crafted with purpose. The materials are luxe: real gold-filled beads, hand-selected gemstones, and in some cases, conflict-free diamonds. But even more than that, the intention behind each piece is where the magic lives.

Each stack tells a story: one of resilience, confidence, and effortless elegance. It’s made to layer, mix, gift, and pass down. It plays nice with a tennis skirt and just as well with a little black dress and your favorite heels. It's jewelry you can play in, and jewelry that plays for keeps.

Behind the scenes, I’ve been building this brand from my kitchen counter, between nap time and meetings, with a baby monitor on one side and samples on the other. I work with manufacturers I trust, create and test every design myself, and obsess over the details so you don’t have to.

GOLD CLUB is thoughtful. Elevated. Intentional.

It’s for the woman who doesn’t want to take her jewelry off. Who deserves pieces that live up to her life. Who values quality and grace in equal measure.

It’s been such a joy watching this community form around a shared love of movement, motherhood, strength, style, and a little sparkle.

Whether you found us on the court, on the 'gram, or through a friend, welcome to GOLD CLUB. We’re just getting started.

Follow our journey @shopgoldclub — and thank you for being part of the story.